What Questions Does This Report Answer?
The AOV Report shows the initial purchase behavior. This looks at only successful initial orders. Deciphering between the initial cart, upsell behavior and total cart revenue.
Understand AOV by breaking the sales journey into: offers initially purchased and offers added after purchase through a sales funnel. This will show you the total value of the order by combining the customers initial offers submitted at payment details collection with the offers added prior to final payment capture.
The AOV report is similar to the Sales LTV, however the checkout does not tie any additional renewal revenue or data into the report. This report is strictly looking at initials.
- This report is commonly used to provide Traffic Source new sales metrics
- Upsell strategy performance
- Average Cart Value
What is the Date Operator Used?
Date Operator: Order Created Date
The date in which the original order was added to the customer's cart.
What are the Prerequisites and Limitations with this report?
- The third party data connection provides upsell data.
- If utilizing Retention Settings, ensure they are configured properly or subsequent orders will be counted in this report
What Metrics are on this Report?
| Metric | Definition | Calculations |
|---|---|---|
| Orders | The total count of orders. | |
| Initial Cart Gross Product Revenue | The total price for non upsells sold (before taxes, shipping and discounts) | |
| Initial Cart Discounts | The total discounts applied to non upsells. | |
| Initial Cart Rewards | The total rewards applied to non upsells. | |
| Initial Cart Shipping | The total shipping amount collected for non upsells. | |
| Initial Cart Tax | The total tax amount collected for non upsells. | |
| Initial Cart Gift Cards | The total gift cards applied to non upsells. | |
| Initial Cart Revenue | The total revenue amount from sales after discounts, as defined in your Company Profile. Revenue will pull from Company Settings whether to include Shipping and/or tax in Revenue | |
| Average Initial Cart Revenue | The total revenue amount from sales after discounts, as defined in your Company Profile. Revenue will pull from Company Settings whether to include Shipping and/or tax in Revenue | |
| Declined Upsells | The count of unique orders that had at least one declined upsell. | |
| Declined Upsell Rate | The percentage of orders that had at least one declined upsell offer | Declined Upsells / Orders |
| Upsells | The total count of all upsell offers. | |
| Upsell Take Rate | The percentage of orders that had a successful upsell offer | Upsells / Orders |
| Upsells Per Order | The total count of upsells offers per order. | |
| Upsell Gross Product Revenue | The total price for upsell offers sold (before taxes, shipping and discounts) | |
| Upsell Discounts | The total discounts applied to upsell offers. | |
| Upsell Rewards | The total rewards applied to upsell offers. | |
| Upsell Shipping | The total shipping amount collected for upsell offers. | |
| Upsell Tax | The total tax amount collected for upsell offers. | |
| Upsell Gift Cards | The total gift cards applied to upsells. | |
| Upsell Revenue | The total revenue amount from upsell offers after discounts, as defined in your Company Profile. Revenue will pull from Company Settings whether to include Shipping and/or tax in Revenue | |
| Total Cart Offers | The total count of all successful offers | |
| One Time Sale Offers | The total count of all offers that are subscriptions. | |
| One Time Sale Offer Rate | The percentage of offers that are one time sales. | One Time Sale Offers / Total Offers |
| Recurring Offers | The total count of all offers that are subscriptions. | |
| Recurring Offer Rate | The percentage of offers that are recurring. | Recurring Offers / Total Offers |
| Total Cart Offers Per Order | The total count of offers per order. | |
| Total Cart Gross Product Revenue | The price for the total cart for all offers (before taxes, shipping and discounts) | |
| Total Cart Discounts | The total discounts applied to the total cart for all offers. | |
| Total Cart Rewards | The total rewards applied to the total cart for all offers. | |
| Total Cart Shipping | The total shipping amount collected for the total cart for all offers. | |
| Total Cart Tax | The total tax amount collected for the total cart for all offers. | |
| Total Cart Gift Cards | The total gift cards applied for all offers. | |
| Total Cart Revenue | The total revenue amount for all offers after discounts, as defined in your Company Profile. Revenue will pull from Company Settings whether to include Shipping and/or tax in Revenue | |
| Average Total Cart Revenue | The average total cart value for all offers. | Total Cart Revenue / Orders |