The 6 cycle Retention Report will give granular data metrics spanning 6 renewal cycles.
This report is used to review retention performance on a micro level. Metrics included per each renewal cycle:
- Pending
- Skip
- Cancel
- Dunning (actively reattempting)
- Failed (cancelled due to a decline)
- Success
This report will show:
- What happens to an initial subscription throughout the first 6 renewal cycles
Important things to note:
- The data is tied back to the date the subscription started
- One customer could have 2 subscriptions with 2 different Subscribed Dates
Business use cases:
- What percent of subscribers are still active after 6 renewals
- Where does the largest churn happen within the first 6 renewal cycles
- What type of churn is causing renewal problems - failed payments or active cancellations?
This report lives under the Retention Category of Analytics.
| Metric | Definition | Calculation |
|---|---|---|
| Subscriptions | The total count of initial recurring Offers | |
| Available Rx | The total number of renewals available for next cycle | |
| Pending Rx% | The total number of renewals awaiting renewal charge. | Success Rx / Subscriptions |
| Pending Rx% | The percent of initial subscriptions awaiting renewal charge. | Pending Rx / Available Rx |
| Cancellation Rx | The total number of active cancellations for this renewal cycle. | |
| Cancellation Rx% | The percent of of active cancellations for this renewal cycle.. | Cancellation Rx / Available Rx |
| Dunning Rx | The total count of recurring offers that have a declined payment for this cycle, but not cancelled | |
| Dunning Rx | The percent of recurring offers that have a declined payment for this cycle, but not cancelled. | Dunning Rx / Available Rx |
| Failed Rx | The total count of recurring offers where all attempts have failed and are now cancelled. | |
| Failed Rx% Rx | The percent of recurring offers where all attempts have failed and are now cancelled. | Failed Rx / Available Rx |
| Skip Rx | The total number of recurring offers that skipped for this cycle | |
| Skip Rx% | The percentage of recurring offers that skipped for this cycle. | Skipped Rx / Available Rx |
| Eligible Rx | The total number of renewals that have already been eligible to bill. | Eligible R1 = (Cancel R1 + Failed R1 + Skip R1 + Success R1) |
| Success Rx | The total number of recurring offers that have successfully billed for this cycle. | |
| Eligible Success Rx% | The percentage of recurring offers that have successfully billed for this cycle, out of eligible renewals. This metric REMOVES the pending count. | Success Rx / Eligible Rx |
| Overall Success Rx% | The percentage of recurring offers that have successfully billed for this cycle, out of all subscritptions renewals. This metric INCLUDES the pending count. | = Success Rx / Subscriptions |