What Questions Does This Report Answer?
The Transactions Report will help you determine your overall approvals for a timeframe.
This report utilizes Charge Data. Within the Subltyics Data Structure a charge can consist of multiple Offers.
Recommended Uses:
- Approval Rate by Merchant, Source, Campaign
- Decline Reasons - Broken down by Gateway Response or Processor Response
- Unique approvals per renewal cycle
Key Metrics:
- All Attempts
- All initial & renewal charges
- Adjustments (Refunds, Voids, Chargebacks & Alerts) based on the Date of the Adjustment
FAQs:
- What is unique cycle attempts?
- This is a metric that will take the unique approval/decline based on a specific cycle.
- For example, if someone is on renewal 2 but the first 2 attempts decline, then the 3rd reattempt is successful - that cycle has a 100% approval rate. This is used to adjust for dunning/reattempt strategies, where the count of attempts could skew your actual approval rate. If you only look at it based on the attempts, the approval in that scenario would be 33.3%.
What is the Date Operator Used?
Date Operator:Processed Date
The date in which a transaction is processed. Transactions could include: charges, refunds, voids, alerts or chargebacks.
What are the Prerequisites/Limitations with this report?
The third party data connection provides Chargeback and Alert data.
What Metrics are on this Report?
| Metric | Definition | Calculations |
|---|---|---|
| Attempted Charges | The total count of charges attempted. | |
| Declined Charges | The total count of charges attempted that were declined. | |
| Declined Charge Rate | The percentage of charges that were declined | Declined Charges / Attempted Charges |
| Successful Charges | The total count of charges attempted that were successful. | |
| Success Charge Rate | The percentage of charges that were successful | Successful Charges / Attempted Charges |
| Successful Offers | The total count of attempted sales. | |
| Item Quantity | The total quantity of all items | |
| Successful Customers | The total count of unique customer records for successful offers | |
| Gross Product Revenue | The total amount of the offers sold (before taxes, shipping and discounts) | |
| Discounts | The total discounts applied to all offers | |
| Rewards | The total customer rewards applied to all offers | |
| Net Product Revenue | The total amount of the offers sold after discounts. | |
| Shipping | The total shipping amount collected | |
| Gift Cards | The total gift cards applied to all offers | |
| Total Revenue | The total amount of the offers sold after discounts, customer balance and gift cards. [Company Settings determines if Shipping and Tax are considered revenue] | |
| Tax | The total tax amount collected | |
| Processed | The total amount processed. | |
| Unique Cycle Attempts | The total count of unique charges attempted by order and cycle. | |
| Declined Unique Cycle Attempts | The total count of declined unique charges attempted by order and cycle. | |
| Declined Unique Cycle Attempt Rate | The percentage of unique charges that were declined by order and cycle. | Declined Unique Cycle Attempts / Unique Cycle Attempts |
| Successful Unique Cycle Attempts | The total count of successful unique charges attempted by order and cycle. | |
| Success Unique Cycle Attempt Rate | The percentage of unique charges that were successful by order and cycle. |
Successful Unique Cycle Attempts / Unique Cycle Attempts |