What Questions Does This Report Answer?
The Abandons report shows what is happening during the initial sales flow, including what happens prior to checkout completion.
- What sales channels have a higher drop off?
- What customers should I retarget?
- What is my unique success rate per customer?
Key Metrics:
- Abandoned (Partial) Customers & Orders
- Successful Customers & Orders
- Declined Customers & Orders
- Successful Revenue
What is the Date Operator Used?
Date Operator: Order Created Date
The date in which the original order was added to the customer's cart. The data is reflective of all activity for that initial order - Partial to completion.
What are the Prerequisites/limitations of this report?
- Third party data connection provides Abandon Data
What Metrics are on this Report?
| Metric | Definition | Calculations |
|---|---|---|
| Customers | The unique count of customers that had an order created. | |
| Abandoned Customers | The unique count of customers that had an order created but there was never a transaction attempt to the gateway. | |
| Abandoned Customer Rate | The percentage of unique customers that had an order created but there was never a transaction attempt to the gateway. | Abandoned Customers / Customers |
| Declined Customers | The unique count of customers that had an order created and declined the attempt to the gateway. | |
| Decline Customer Rate | The percentage of unique customers that had an order created and declined the attempt to the gateway. | Declined Customers / Customers |
| Success Customers | The unique count of customers that had an order created and successfully charged on the gateway | Includes Sale and Captures |
| Success Customer Rate | The percentage of unique customers that had an order created and successfully charged on the gateway. | Success Customers / Customers |
| Orders | The total count of orders created. | |
| Abandoned Orders | The total count orders that were created but there was never a transaction attempt to the gateway. | |
| Abandoned Orders Rate | The percentage of orders that never had a transaction attempt to the gateway. | Abandoned Orders / Orders |
| Transaction Attempted | The total count orders that were created that had a transaction attempt to the gateway. | |
| Transaction Attempted Rate | The percentage of orders that were created that had a transaction attempt to the gateway. | Transaction Attempted / Orders |
| Authorizations | The total count orders that were created that had an authorization attempt to the gateway. | |
| Authorization Rate | The percentage of orders that were created that had an authorization attempt to the gateway. | Authorizations / Orders |
| Successful Authorizations | The total count orders that were created that had a successful authorization. | |
| Successful Authorization Rate | The percentage of orders that were created that had a successful authorization. | Successful Authorizations / Orders |
| Declined Authorizations | The total count orders that were created that declined authorization. | |
| Declined Authorization Rate | The percentage of orders that were created that declined authorization. | Declined Authorizations / Orders |
| Captured | The total count orders that were created that had a successful authorization and captured. | |
| Capture Rate | The percentage of orders that had a successful authorization and captured. | Captures / Orders |
| Declined Orders | The total count orders that were created and declined the attempt to the gateway. | |
| Decline Order Rate | The percentage of orders that were created and declined the attempt to the gateway. | Declined / Orders |
| Success Orders | The total count orders that were created and successfully charged on the gateway | Includes Sale and Captures |
| Success Order Rate | The percentage of orders that were created and successfully charged on the gateway. | Success / Orders |
| Success Order Revenue | The total revenue collected for orders. Revenue will pull from Company Settings whether to include Shipping and/or tax in Revenue | |
| Average Order Revenue |