What Questions Does This Report Answer?
This report details change in active subscriptions to understand a net gain or loss from new and churned subscriptions.
- Is my subscription base growing?
What is the Date Operator Used?
Date Operator: Subscription Activity Date
The date in which a change is made to the subscription status. This could include: subscription creation or churn.
What are the Prerequisites/Limitations with this report?
- The third party data connection provides cancellation date.
- The customer is enrolled in a recurring offer (Subscription) which requires a cancel request to terminate any future charges.
| Metric | Definition | Calculations |
|---|---|---|
| New Subscriptions | The total count of new recurring sales (subscriptions), regardless if the customer is new or existing. | |
| Churned Subscriptions | The total count of subscriptions that were cancelled. | |
| Net Subscriptions | The total count of net subscriptions. | New Subscriptions - Churned Subscriptions) |