What Questions Does This Report Answer?
This report shows a high-level view of the first 6 renewals for a subscription to easily compare retention (the percent of subscriptions that have not cancelled their subscription) metrics across a variety of layers.
Dont be misled - if you are running different subscription frequencies, start any retention report by Charge Frequency to ensure so you are not comparing retention for a Monthly Subscription combined with a 6 month Subscription.
What is the Date Operator Used?
Date Operator: Subscribed Date
The date in which a new subscription was acquired. The data is reflective of all revenue processed for that subscription through today’s date.
Prerequisites:
- The customer is enrolled in a recurring offer (Subscription) to create a scheduled charge
- Retention Settings are being utilized. Learn more here.
- If using Retention Settings, the Linked Status is updated to provide cancellation data. Learn more here.
What Metrics are on this Report?
| Metric | Definition | Calculations |
|---|---|---|
| Subscriptions | ||
| Average Renewal Cycle | The average number of renewal cycles that a subscription remains active, regardless of current status. | |
| Churned Subscriptions | The total count of subscriptions that have churned. | |
| Average Churn Cycle | The average last successful cycle before the subscriptions churned, for cancelled subscriptions only. | |
| Snapshot | Overall Pending Rate | The percentage of the total subscriptions that are pending per renewal cycle. | Pending Subscriptions for defined renewal cycle / Subscriptions from renewal cycle 1) |
| Snapshot | Overall Cancel Rate | The percentage of total subscriptions that were actively cancelled by the customer. | Cancelled Subscriptions for defined renewal cycle / Subscriptions from renewal cycle 1) |
| Snapshot | Overall Decline Rate | The percentage of total subscriptions that were declined. | Declined Subscriptions for defined renewal cycle / Subscriptions from renewal cycle 1) |
| Snapshot | Overall Skip Rate | The percentage of total subscriptions that were skipped. | Skipped Subscriptions for defined renewal cycle / Subscriptions from renewal cycle 1) |
| Snapshot | Overall Churn Rate | The percentage of total subscriptions that churned. | Churned Subscriptions for defined renewal cycle / Subscriptions from renewal cycle 1) |
| Snapshot | Overall Retention Rate | The percentage of the total subscriptions that are still active for cycle. This metric will provide insight into retention from the total subscription count. | Active Subscriptions for defined cycle / Subscriptions from renewal cycle 1) |